lilbird creative freelance digital marketing
content marketing
Bring your target audience to your site with high quality content. Using thoughtful, strategic content marketing, you can build awareness about your business, inform visitors’ buying decisions and convert them to customers.
bring your audience to you
content services
- SEO & Local SEO
- Keyword research
- Inbound content strategy
- Message crafting
- Newsletters
- Webpage creation
- E-Guides
- Copywriting
seo content strategy and creation
Bring your target audience to your site with high quality content. Using thoughtful, strategic content marketing, you can build awareness about your business, inform visitors’ buying decisions and convert them to customers.
By understanding your business and market, I build strategies and content that create a relationship between you and your audience. Telling readers about your company’s mission, identity and offerings will help us create on-going returns on your investment.
Engaging writing that brings value to the reader is key to not only attracting new readers, but turning them into customers.
"Judy is a pleasure to work with and never submits anything less than her best work, well polished and creative. Her contributions to Singletrack.com and VeloNews.com are hands down the best World Cup mountain bike blog on the web, and posting a new piece with Judy's name on it always drove traffic."
-Emily Zinn - Web Editor, Competitor Group
work samples
attracting & engaging
web-ready content
As part of my digital marketing and website services, I also provide SEO focused content strategy, webpage creation and blog writing.
When done correctly, all the content pulls together to tell a rich story about the company, their services and their mission. This both engages readers and builds trust in the product or services sold, as well as adds the richness and authority of a website.
Using keyword research, client feedback and SEO strategies, I’ve helped clients gain coveted backlinks from high-profile online publications and attain page-1 Google SERP results for important key terms.
Let's get your customers engaged and your website found online!
Seeing a trend in dog-friendly travel, I created this page to help the website rank higher for converting key terms on the subject. It also showcased important amenities that supported sales efforts and bookings.
With SEO research and strategic blog posts, I helped this website get found for high ranking terms that increased traffic and gain important backlinks from a major state- wide newspaper.
Understanding this BnB's unique characteristics, I built out this page to inform guests of the amazing breakfasts, boost keyword rankings and add value to the newsletter to increase subscribers.
growing organic traffic
Employing strategic SEO practices, I helped this small local business grow annual organic traffic by over 20%; even during their slow season.
bring people together
connecting with stories
While racing as a professional cyclist, I was a contributing writer to Singletrack.com and VeloNews.com. I wrote monthly about life as a professional mountain biker with posts that attracted up to 20,000 readers.
I loved being able to connect with readers through my experiences on the bike. Comments on how my stories resonated with them or even gave them a new helpful perspective on their own cycling pursuits were always rewarding.
The power of storytelling brings people together. Let's tell your story!
A look at the financial and social impacts of North Michigan's most popular mountain bike event, The Iceman Cometh Race.
Interviewing a world-ranked cyclist and a sports psychologist, this piece addresses the emotional challenges that can accompany being injured.
I interviewed sports psychologist Stephen Walker, Ph.D. to write this piece on the power of positive self-talk for athletes, including practical tips to improve racing and training.