lilbird creative freelance digital marketing
copywriting
Have a product, event or service you want to tell the world about? Not sure how to start? I can help. Let's turn your readers into customers.
writing it so your customers feel it
connect with your audience
I've written copy for all sorts of events, products and services. I love the challenge of copywriting. It pushes you to educate the reader about something like a product, while simultaneously sending them off into that wonderful, imagined world where they get to experience the benefits of it – often in as few words as possible!
Information, education and entertainment come together to pique interest and motivate readers to become customers.
"The subtle wit she added to the lifestyle and product copy really sold our retailers."
-Theresa Regnier - Design Manager Catalyst Communication
work samples
Change-Ringing
Concert & Exhibit
making complex ideas accessible
Sometimes, I get to use all my work history in a single project. Working on a small team of three, I served as Project Manager, Writer and Designer to create an engaging exhibit on the English tradition of Change- Ringing.
With the audience always top of mind, we translated technical details into ‘Wow’ factors that all visitors could appreciate. By entertaining readers, the exhibit panels made the complex art of change-ringing accessible to newcomers.
Left & Below: Examples of exhibit panels. Having just started to learn the art of change-ringing myself, I helped the local bell instructor transform student-focused material into easy-to-read and visually appealing panels that could be understood by those just hearing about this English tradition for the first time.
CRLC
Wildflower Hikes
e- Guide
multi-use content that converts
When you find the intersection of what your business offers and what people find worthwhile to read - that's what helps convert readers to customers!
Left: The cover for the Wildflower Hikes e-Guide. This 14-page guide entices readers to hike in Washington’s Columbia River Gorge.
While providing readers useful information, is also acts as a soft sales piece and helps build the newsletter subscriber list.
Catalyst Communication Syndicated Cycling Guide
big creativity in small places
Writing that engages as it informs readers is what turns them into customers. And when space is limited, every word counts! Creating copy for brochures, catalogues and the like demands big creativity in small places.
Writing for a syndicated guide on cycling products produced Catalyst Communication, I had the opportunity to write for variety brands who offered very different products.
Left: A sample of my writing from the 2013 Catalyst Cycling Guide. Every page I wrote for the Cycling Guide focused on representing the brand authentically while moving the reader internally so they imagined the benefits the product themselves.
WickWërks Social Media
Campaign
social campaigns that get people talking
As the social media manager for WickWërks Chainrings, I conceptualized, delivered and managed the Meet the Crëw campaign.
Highlighting WickWërks sponsored riders and the variety of chainring ratios they used, we built a relationship between viewers and the WickWërks experience.
The increased user engagement and conversations generated on how to use the rings supported increased product sales.
Left and below: Installations from Meet the Crëw campaign posted on Facebook.
